With SEO, its always about the users - ArticlesWide.com

One of the most widely pursued aspects of SEO is the PageRank. The main reason for any website publisher to opt for SEO is to see the websites ranking level on top spots and ensure that the website is visible on a search engine result page for just about every search term that holds relevance to it. The tricks for achieving the same are many, but those that comply with the Googles quality meters are somewhat more refined and not pedestrian.

Consider Google to be an internet moral police. It supports quality, ingenuity and authenticity of a website and frowns upon spammy, low quality, link farm type websites which are, more often than not, just some poor quality rip-offs of genuine websites and filled with myriad keywords. In an evangelist-like pursuit, to do away with the bad and retain the good, Google rolled out the Panda/Farmer update a few months ago. While the primary idea was to do away with spammy websites and push back black hat SEO tactics, a consequential impact Panda rendered, was to compel website publishers and SEO managers to take a second look at the quality of the website. By rolling out the Panda update, Google redefined its quality raters to simulate the user in a better way. It changed the SEO game altogether, and mainly for the good of the users.

Now, with strict quality raters in place, a website had to make sure it fit the bill of a well-designed, good-quality website. Having good content is no longer enough. After all, if a website is not compelling in design and structure, its usability quotient immediately tumbles and it is faces the risk of seeing its ranking being pushed back. Questions like Can a user easily make out the content they are looking for?, Is my websites ad-to-content ratio unappealing to users?, Is the site design outdated? tackle the factor of user-experience effectively. These things matter because they affect things like average time spent by a user on a website; average number of pages viewed, and even the bounce rate. If Google recognizes that users are finding a website unpleasing and low in quality, it deems it irrelevant and drastically lowers its ranking. This means that if a website wants to see a change in its PageRank it will have to review, refurnish and reinstate its architecture first so as to appeal to a majority of the users.

Google Panda was just one of the many changes yet to come; nevertheless, it always serves to have a good sense of appeal, design and content to handle just about any modification to a search engine algorithm. Keep in mind the user-experience and you are certain to sail through any update that may follow.

In a nutshell, website usability assumes a greater precedence in the order of ranking factors. Having your website analyzed in detail by a usability expert is a good way to start getting more visibility again.

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